American advertising – the legends!!
Posted on December 24, 2008 by yankeebean
One of the many things I LOVE about this country is its advertising and commercials. The dry, sharp humour that British advertisers have to use to ‘speak to the people’ is unlike anything I’ve ever seen before. I’d imagine that being involved in advertising to Brits is something like training to be a ninja or a jedi or something. It takes patience, skill, and sometimes use of The Force…
This morning I woke up with the theme tune from ‘The Clapper’ stuck in my head. Probably because I wanted to turn on the Christmas tree last night, but I didn’t want to leave the comfort of the couch to do it.
So this morning, along with his cup of tea, my husband (Mr. Nice Guy) also got his very own rendition of The Clapper theme song. What a lucky man
It’s GENIUS!!! I can only imagine the lone-hero composing this song in his music studio somewhere. My favorite part is when they sing ‘THE CLAPPER’ (kinda militant-ly) at the end and the cranky woman claps in bed. You just can’t get this kind of jingle-genius in England, it would be met with open pointing, mocking and general derision. And, ok ok ok, I kinda get it… it IS ridiculous. But I’ve been hard-wired to love it, so I do!
My ‘Clapper’ performance was met with similar adorable suspicion as all of my previous renditions of American TV Commercial themes. Such as:
The Mentos theme song
The Chia Pet theme song
My Buddy theme song
You get the idea! If there’s one thing America does well, it’s the almighty jingle!