American advertising – the legends!!

Posted on December 24, 2008 by yankeebean

yankeebeanOne of  the many things I LOVE about this country is its advertising and commercials.  The dry, sharp humour that British advertisers have to use to ‘speak to the people’ is unlike anything I’ve ever seen before.  I’d imagine that being involved in advertising to Brits is something like training to be a ninja or a jedi or something.  It takes patience, skill, and sometimes use of The Force…

This morning I woke up with the theme tune from ‘The Clapper’ stuck in my head.  Probably because I wanted to turn on the Christmas tree last night, but I didn’t want to leave the comfort of the couch to do it.

So this morning, along with his cup of tea, my husband (Mr. Nice Guy) also got his very own rendition of The Clapper theme song.  What a lucky man  ;)

The Clapper


It’s GENIUS!!!  I can only imagine the lone-hero composing this song in his music studio somewhere.  My favorite part is when they sing ‘THE CLAPPER’ (kinda militant-ly) at the end and the cranky woman claps in bed. You just can’t get this kind of jingle-genius in England, it would be met with open pointing, mocking and general derision.  And, ok ok ok, I kinda get it… it IS ridiculous.  But I’ve been hard-wired to love it, so I do!

My ‘Clapper’ performance was met with similar adorable suspicion as all of my previous renditions of American TV Commercial themes.  Such as:

The Mentos theme song


The Chia Pet theme song


My Buddy theme song


You get the idea!  If there’s one thing America does well, it’s the almighty jingle!

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What Others Are Saying

  1. Steve Shawcross July 30, 2009 at 9:23 pm

    I’m glad you enjoyed it. Some of the characters thereon have been around for a while… they seem to seep into our brains!

    Honey Monster, Captain Birdseye (bloke with beard and naval uniform) and Bertie Basset have been around for donkey’s years… Churchill around since 1996– but he has become a firm cult figure. Aaaaaw yesss!

    Michael “calm down dear” Winner (former film-director) does the E-sure ads we love to hate. To such an extent, there’s even a dance remix of the ads! Search on it Youtube, or better still don’t.

  2. Steve Shawcross July 29, 2009 at 10:40 pm

    Great set of jingles there…

    This the British telly advert, to end all adverts…

  3. Erin January 3, 2009 at 6:05 pm

    Great post, I love LOVE LOVE your blog by the way, what a great idea to have your posts from 3 of you… much more interesting to get all three of your perspectives!
    I am in America visiting my family too and guess what came on the air as advertised?
    A snuggie!!!

    Yes, its this blanket/robe thing you can order for $19.95

    Absolutely RIDICULOUS!!! Only in America!!!!!!!!!!!!!
    Anyone who wears it looks like a monk…

  4. peacefulyorkshire December 30, 2008 at 4:16 pm

    So camping out in front of the TV over the hols here in America, I have been exposed to a whole new generation of $19.95 products… let see there are the “six million dollar hearing aid” sold by Steve Austin for $19.95 still!
    And if you ring in the next 10 minutes you get a free carrying case! Wow!

    Oh don’t forget the travel sized ab cruncher, and the electronic mascara applicator too…. still only $19.95!
    You have to be in America to believe it!

  5. peacefulyorkshire July 30, 2009 at 2:15 pm

    Hi Steve,
    I really enjoyed that lil’ slice of UK advertising clip! I was quite chuffed that I actually recognized some of those characters too, which in turn means that I am getting “cultured” with my UK brands…;)

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